Volume 15 (2023-2024)
Volume 14 (2022)
Volume 13 (2021)
Volume 12 (2020)
Volume 11 (2019)
Volume 10 (2018)
Volume 9 (2017-2018)
Volume 8 (2016-2017)
Volume 7 (2015)
Volume 6 (2014)
Volume 5 (2013)
Volume 4 (2012)
Volume 3 (2011)
Author = behnam, mohsen
Number of Articles: 5
The influence of the word of mouth on consumer based brand equity creation in sport service
Volume 7, Issue 31, November and December 2015, Pages 85-104
The influence of advertising appeal on future intention and consumer’s attitude toward advertisement in sport service
Volume 7, Issue 30, July and August 2015, Pages 35-54
The influence of free sport service promotion on pleasure and consumer’s attitude in advertisement
Volume 7, Issue 28, March and April 2015, Pages 13-32
The shock effect of managerial change on team performance in the Iranian Football Pro League and selected European Leagues
Volume 6, Issue 27, January and February 2015, Pages 47-62
Sport managers’ challenges in Iran
Volume 6, Issue 22, March and April 2014, Pages 39-62